1. Acknowledgements and Purpose
Thank you for offering us this opportunity to come together, generate ideas and share potential strategies forward. Perhaps the ELO’s greatest affordance is its role as a venue to meet new colleagues and reunite with old friends.
Although I’ve only been a member for four years, I would like to present a casual and conversational overview of constraints that I’ve been debating, and that I believe, might impact the ELO’s sustainability over time. While I am more interested in the conceptual issues of if/how similar organizations sustain past their first decade, I will also attempt to generate concrete suggestions in the spirit of this invitation and discussion. Many of these suggestions have been gathered and compiled from the voices of newer members. These constraints are not simply institution-based, rather they originate from an invested contemplation of the general conceptual issues that surround contemporary Writing in Digital Media. To conclude, I would like to propose affordances we might make in order to reach across generations and into wider communities.
Everyday culture is becoming increasingly inundated by the conjunction of language art and media. As culture marches on around us, where do (or should) contributions by the ELO and similar institutions stand? The rapid pace of technical and scholarly trends dictates that our efforts at sustainability can't be completely retroactive in approach. What is the fate of lasting contribution when tools and aesthetic demands are instantly updated? The interval of relevance can seem disheartening. Should we strive for this interval, or should we view obsolescence as an aesthetic feature of our craft? Should we decide on sustainability? If so, what is the price? Will the end result still function the same as what we sought to sustain? Let’s consider the ELO as a case study.
Can the ELO sustain an identity/consortium across generations that evolves with the needs of its scholar/practitioners? Or will it be subsumed into wider cultural practice?
2. Constraints
A. Genre: Constraint of Sustainability
Let's suppose that we are not a genre. Rather, our back bone is a loose cultural practice. While a codified genre can afford to remain somewhat static across time, the practical, poetic and political concerns of digital technology slam us forward into the nebulous territory halfway between literary content and computational process. Ironically, the encompassing nature of what we do serves as a constraint for its maintenance.
Further constraints that define us
1. literary content (subjective)
2. computation aspect (changes too fast to hold down cohesion)
If our constraints are indeterminate, Sustainability should come from expanding and relating (in terms of definitions, resources, people) rather than compressing and defining.
B. Youth Outreach: Constraint of Development
The ELO “About” page located at http://eliterature.org/about/ states that one of the organization’s goals is “[t]o bring born-digital literature to the attention of authors, scholars, developers, and the current generation of readers for whom the printed book is no longer an exclusive medium of education or aesthetic practice.”
Working with students in digital performance and creative writing classes at RISD, I realized that many of them weren’t interested in engaging with materials archived by the ELO and would prefer to look for inspiration from contemporary industry and culture.
This reaction has not been atypical. I’ve certainly experienced it elsewhere: in other institutions and even within my own demographic. I realize that no two teaching experiences are alike. Still, if cross-generational involvement is key for sustainability then it might be imperative to examine these reactions.
One catalyst could be found in differences of assimilation.
Although I was comparatively close in age to my students, I realized that there was a significant generation gap in what technology/approach students took for granted. More than the generation gap, I recognized that beyond work by the ELO, Industry and Advertising significantly influence cultural shifts in how we read and write.
At 2012 SXSW Interactive, trends and fads were everywhere. Among the buzzwords were second screen, ARG, and Transmedia Storytelling. There seems to be a definitive push toward narrative in viral marketing. This push along with the visibility of games such as Journey, Heavy Rain and those by Tales of Tales are often what student’s encounter first. While we should always be vigilant and careful of hype and fetishizing market and tech. trends (not to mention aware of the politics), perhaps we should also acknowledge crossovers with our mission in the wider culture. We should be especially aware of these trends, if not for their interesting cultural implications beyond academia, then as a space for intervention. How might we subvert these spaces and search out avenues for deep engagement with literary content?
As writers and scholars working in our field we have a stake in how these artifacts and updates are impacting modes of reading/writing.
2. Affordances
A. Outreach as Survival
On it’s “About” page, the ELO already lists the following as a strategy for outreach:
Engaging a team of graduate students and international scholars with a career commitment to the field of electronic literature, to coordinate submissions to our collections and stay current with curatorial and technical standards.
First, acknowledging the inclusion of new committed voices as essential for longevity/evolution is one place to start. However, how do we tackle the problem of finding a wider cross section of voices to include? How do we continue on a path away from unintentional insularity toward a wider network of community? How do we discover more voices that would even want to be included in this panel?
Finally: How can the ELO enter into dialogue with other hybrid communities?
- Diversify recruitment by connecting with like-minded organizations outside of academia.
- Connect to hybrid communities that newer members are already a part of.
- Devote webspace to less represented subsets of media driven writing.
- Examine how other diverse, hybrid communities have adapted and survived.
A. Outreach as Curatorial Practice
How might ELO curation and archiving initiatives function as an avenue for outreach?
1. Sustainability through publication
- Satellite publication (perhaps under ELO umbrella) Web Peer-to-Peer Review Journal formed from an editorial board of each new generation of members. Works are originally solicited from a variety of hybrid writing communities (even conceptually related print).
- Use selections as vehicle to attract other strong works that have not always been classically represented: a wider array of “computational writing” practices (including the human as computation).
- Efforts to reach out to existing print/online publishing communities that newer members have a stake in or are involved with (especially outside of Academia)
- *ELC is important but this would be edited by each new generation and less focused on archiving.
2. Sustainability through Flesh
- Performance/Reading venues serve as live dissemination of diverse work.
- Reading Series under the ELO umbrella. Linked across cities by same name.
- A way of holding live community gatherings.
3. Sustainability through Network
If the ELO grows and secures outside resources, what might be helpful for its members?
A. Immediate Resources
- A more visible database of where to send work and what to do with work.
- Official sponsorship for curators. Name in an official capacity for ELO events.
- Clear guide to publicity through ELO network.
- ELO materials to distribute to event
B. Hypothetical Future
Broadening network may be able to supply additional resources; thus we can lay the foundation over the next decade to support both future generations of scholars/practitioners and members unaffiliated with the academy.
- Travel grants for curation of unaffiliated artists.
- Distribution of publication materials.
- Residencies/fellowships.
- Beginning publication funds.
Samantha Gorman is an artist, writer and new Ph.D. student at USC’s program in Interdivisional Media Arts and Practice (iMAP). Her gesture-based novella “Penumbra”, made in collaboration with artist Danny Cannizzaro, will be available for the iPAD in early 2013. For more information, visit http://samanthagorman.net/.